The Wrong Way to Do SEO in 2019
I was introduced to a very successful online entrepreneur a few weeks ago that’s had a major thorn in her side for the majority of the last year.
She's lost sleep and very distraught...
If you do this, I promise you it’s not going to end well for you, so listen up.
Here’s what happened…
There’s a guy that thinks he’s an SEO badass.
Self proclaimed 'SEO Badass' decides to rank for all of his competitors brand names.
Leaving them bad reviews and trying to position his brand as the superior.
It would look a little something like this…
Don’t buy the AssBlaster3000, instead buy me AssMegaBlaster4000
...it’s way cooler and has a better name.
For starters, it’s a desperate move to talk shiz about your competitor and weirder to rank for their brand in an effort to position your site as more superior.
Reminds me of all the pyramid marketers that tried to launch jack people’s stuff in the marketing space.
Why not use that same energy to rank for something cool?
When you go at it from this angle, you’re just making enemies and it’s not going to end well.
Wouldn’t it be better to build up a site and instead make friends?
Some of the best friends I have sell competing products.
And I’d do anything I could to support them.
Even though I’m not friends with everyone in the space, there’s no way in hell I’d make a negative review post to position my product as superior.
For starters, I've got to much going on to worry about that kinda stuff.
So, here’s what to do if you find a bully…
Or to prevent bullies in the first place.
1. The first order of business is to clean up the SEO for your brand.
That means making sure all your social profiles are up to date.
Getting them active again.
Connecting them to your Youtube channel, Facebook pages and Money Site.
2. If you’ve not reserved your brand, go to every major channel - Tumblr, Blogger, WordPress, etc and reserve your brand or as close to your brand.
Start posting to your blog, YT channel and connect them all together so they’re updated automatically (IFTTT and Zapier are your friends)
3. Clean up any on - page SEO isssues - (duplicate content, making sure SEO plugins are setup correctly, Titles, description, etc)
4. Use any assets that you may have not thought of.
For example, use your Shopping Cart urls, Support Desk URL’s, Clickfunnels urls, guest posts you may have done - anything you may have at your disposal that you’re not currently using.
5. Go on the offensive.
Run a ranking report of the bully’s top pages (prefer Ahrefs) and download what they’re ranking for on the first 2 pages of Google.
Take the keywords and build out content to outrank them for their terms with strong SEO.
6. Finally, get some links.
Link to your social profile urls, shopping cart url’s as well as your money site.
7. Be Patient and stay on the offensive - focused on building your brand.
And if you need help, hire someone to do it all for you that’s got a solid track record.
I've done this for best selling authors and multiple 7 figure business owners and here's the thing...
Once you focus on building the "brand"
You'll also improve your overall SEO and rank for all kinds of different terms.
Want some help along the way?
Follow me on Youtube and Facebook (they may look abandoned atm but we're dusting off the ole' cameras and as soon as my face heals we'll be dropping some gold.)
And for the stuff I can't share publicly that I do for my affiliate sites and client websites, schedule a strategy session here.