New Google Update
I’ve just polished off another cup o’ joe…
Gettin’ ready to start building out a marketing campaign for a local business…
And I’m doing some pretty cool stuff.
I’ll touch on that more next week.
But for now, let’s talk about the recent Google update.
Another damn update - right?
It leaves the feeble SEO’rs scramblin’ and tremblin’
Skeered to death to even look.
No need for all that…
You feelin’ me?
So here’s the process and mindset I take every-time there’s an update regardless if my site is up or down..
And typically there’s a major core update 1-2 times per year that gets everyone all shook up.
1. Don’t take it personal.
Lots of guys think the big G is huntin’ down them individually pickin’ them off like a sniper 100 yards away.
That’s not the case.
This is all based on some machine algorithm and while there are manual actions the big G takes, there’s ways I teach to get around it.
There's a lot more algo shifts than there's manual actions, so don't take it personal.
2. Take a deep breath.
Go for a walk.
Turn off the phone and get away for a few days.
Because often you’ll see that once they initiate a big update things are bouncing all over the place.
Meaning once things settle a bit - your site may not have been hit as much as you thought.
During my first big shakeup…
I remember losing sleep.
Not being able to eat.
Not any more.
I slept like a baby last night.
But it's because I've seen these things for over 10 years and know this is exactly what happens every single time there's a major update.
3. There’s a fix.
Realize if you do things the way I teach you…
There’s a fix.
So don’t thing for a second you’re succumbed to a lifetime of doom ’n gloom.
It may take a few days to iron everything out, but there'll be a fix along the way.
If you like to get your hands dirty and don't mind testing a bit, once everything has settled down, get in the lab and start testing different things.
First, test your onpage with some basic tweaks.
Then look at your anchors and see if you can tweak these a bit and track the movement.
4. Control what you can.
Like I said, the first thing I look at is the On Page.
Have I got all my ducks lined up or did I miss something?
For example, the Yoast update I talked about in the Fight Club a couple of months ago caused a lot of peeps to lose rankings and it wasn’t even a Google update but a plugin update!
Next, I look at my anchors and links.
Since I control ‘em all because their my Private Blog Network, I can make modifications on the fly.
Oh and if you’re wondering…
All my sites enjoyed a little bump from this recent update…
So, I’m one happy guy.
Which brings me to my questions for you…
Are you not controlling your stuff?
It’s high time - don’t you think?
Head on over and watch my webinar where I outline my 5 steps I take in any niche by going here: